Blog
Practical articles on AI ad creative, Meta ads and Shopify stores, written for founders and marketers in India.
AI ads · 3 min read
AI can make ads faster and cheaper than a shoot, but only some kinds of ads. Here's where it helps D2C brands, where it falls short, and how to use it well.
Read the articleMeta ads · 3 min read
Ads wear out, and the more you spend the faster it happens. Here's how to work out how many new ads your brand should be testing each month.
Read the articleIndustries · 2 min read
Most jewellery ads show a pretty product on a plain background. Here are seven angles that give people a reason to buy, with examples for Indian brands.
Read the articleIndustries · 2 min read
Supplement ads get rejected more than almost any other category. Here's what to avoid, which rules apply and which angles still sell without risky claims.
Read the articleShopify · 2 min read
Good ads send people to your store; the store has to close the sale. Use this checklist to find what's costing you orders on Shopify.
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