Industries · 2 min read
Supplement ads in India: what you can and can't claim
Supplement ads get rejected more than almost any other category. Here's what to avoid, which rules apply and which angles still sell without risky claims.
Read the articleAds for supplements brands
Supplement ads people trust.
Ingredient stories, daily-routine videos and taste-first ads that sell without risky claims. For protein, gummy, vitamin and wellness brands.
Ad ideas we test for supplements
Every brand is different. These are the ideas we usually start with.
Daily routine
“One scoop with breakfast. That's it.”
Ingredient story
“What's actually inside, and why.”
Taste and format
“Tastes like dessert. Counts as your vitamins.”
Seasons we plan for
We start festive and sale-season ads weeks ahead, so they are ready before the rush.
New Year fitness seasonSummerFestive gifting hampersSale days
Ads that stay within the rules
FSSAI rules and Meta's health policies limit what supplement ads can claim: no disease cures, no before-and-after body shots and no unapproved health claims. We write within those rules from the first draft.
Guides for supplements brands
All articlesGet ads that sell.
Book a free 15-minute call. We'll look at your brand and your ads, and tell you where we'd start.
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