The Shopify store checklist for Indian D2C brands

You can have the best ads in your category and still lose money if the store doesn't convert. Most of the fixes aren't glamorous: a faster page, a clearer product page, the right payment options. This checklist covers what matters most for D2C brands selling in India.

Checkout and payments

• UPI, cards, wallets and net banking through an Indian payment gateway
• Cash on delivery if your margins allow it, with clear rules and any fees shown upfront
• A short checkout with phone number and pin code early, so shipping is calculated fast
• Shipping cost and delivery time shown before checkout, not at the last step

Speed on real phones

• Test on a mid-range Android phone over mobile data, not on office Wi-Fi
• Compress images and use modern formats, especially on product galleries
• Remove apps you don't use; each one can add scripts to every page
• Keep the first screen light: product image, price and buy button

Product pages that sell

• Real photos showing scale, texture and the product in use
• The main benefit in the first lines, not buried under specifications
• Answers to the questions people ask on WhatsApp: size, material, delivery and returns
• Reviews with photos, close to the buy button
• Visuals and illustrations that match your ads, so the click feels like the same brand

Trust

• A clear return and exchange policy, linked from product pages
• Contact details including a WhatsApp number
• Proof that's specific to your category: hallmarking for jewellery, lab tests for supplements

Tracking

• Meta Pixel and the Conversions API both set up, so Meta sees purchases accurately
• Google Analytics connected to your store
• Purchase events checked with a real test order

SEO basics

• A unique title and description for every product and collection
• Descriptive image alt text
• Product structured data so Google can show price and availability
• Your sitemap submitted in Google Search Console

Match the store to the ads

The most common leak we see is a mismatch: an ad promises a festive gift set, and the click lands on a generic home page. Send each ad to the page that continues its story, and build landing pages for your biggest campaigns.

We design and build Shopify stores and websites for D2C brands, with custom visuals that match the ads we make in our AI ad creative service.