Industries · 2 min read
Jewellery ads on Instagram: 7 angles that sell
Most jewellery ads show a pretty product on a plain background. Here are seven angles that give people a reason to buy, with examples for Indian brands.
Read the articleAds for jewellery brands
Jewellery ads that sparkle and sell.
Close-ups that show the detail, try-ons that show the size, and gift stories that give people a reason to buy now. For silver, gold, demi-fine and fashion jewellery (or jewelry, if you're in the US) brands.
Ad ideas we test for jewellery
Every brand is different. These are the ideas we usually start with.
Gifting
“Her birthday gift, sorted in one tap.”
Everyday luxury
“925 silver you'll wear every single day.”
Festive and wedding
“Wedding-season looks, shipped in 48 hours.”
Try-on
“See how it sits before you buy.”
Close-up detail
“Every stone, set by hand.”
Offer
“Buy two, get the third free. This week only.”
Seasons we plan for
We start festive and sale-season ads weeks ahead, so they are ready before the rush.
Valentine's DayAkshaya TritiyaRaksha BandhanNavratri and DiwaliWedding season (November to February)
Ads that stay within the rules
Purity and hallmark claims have to match your product's BIS hallmarking. We only script claims your product can back up.
Guides for jewellery brands
All articlesGet ads that sell.
Book a free 15-minute call. We'll look at your brand and your ads, and tell you where we'd start.
You'll talk to Muntazir, our founder. The call is free, with no commitment.
Loading the calendar…